This chapter
focuses on the corporations that dominate the media sector. This chapter aims
to highlight why these corporations have such huge impact on media as well as
their characteristics. The examples of the huge corporations in the media
industry are: Sony, Walt Disney, Time, Viacom… They are all specialized in one
field thanks to the used technology that enabled them to offer many assistances.
These corporations put a huge emphasize on the telecommunication networks
that allow them to transmit the information with the easiest and the fastest
way (radio, internet, telephone…) with providing us some example of such
corporations: Disney, AOL, Sony etc.
In addition to
that, this evolution of technology and innovations played a major role in how
people have access to the information through the easiest way. Nowadays, people
can access to the information a very fast way by using smartphones, computers, telephone
etc. and privilege such ways to getting the information through books, face to
face communication etc.
This shift toward the global
communication field enabled many corporations to exhaust the means of their
company and to advertise them in addition to specialize them in term of quality
and diversity through convergence. This aspect allowed such company to travel
through countries while developing themselves and increasing the quality of
their specialization with the help of technologies, capitalism and
globalization.
We can say that this have good outcomes since the word is more
connected, where all people can learn and get the information needed with
providing information back while the short comes of such technologies encourage
the disappearance of the books and old materials that are also fundamental to
the communication field. In addition to that, I think that such corporation tend
to deliver the same services, but distinguish themselves by giving the more
information and the easiest services. However, I think that there are many corporations
which have a lot of potential and which are lagged behind due to the fact that
they don’t have the same access to the means as the most advanced ones.
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